It’s Sylvia again with some thoughts on ROI when it comes to marketing. Though I am a vacation rental owner, I am also a marketing professional with decades (Yikes!) of experience in branding.
One thing I need to ask myself and my clients regards the level of expectation of results for money spent on advertising.
I will be really curious as to how much Homeaway “gets back” from their Superbowl ad. Though I think the ad will do a tremendous favor to the industry as a whole, I have my doubts that thousands of people will go directly to Homeaway to book vacations.
In total contrast, with all the talk about the upcoming homeaway super bowl commercial, I found it interesting that there are several low budget videos doing their own version of why it’s best to get all the information you can before you book an accommodation.
One of these was created by Second Porch President Brent Hieggelke, whose 2 (of 3 I believe) kids insisted that they make a video to promote their dad’s business.
It’s cute and shows how youtube can help to make a presentation for your own place. If you want to take a look, you can go here:
Now the video, as clever as it is, may not draw thousands and thousands of hits and exposure, but given that it was made with love, was fun for all and may draw in a thousand or two viewers, I would rank the ROI on this little piece of marketing very, very high.
How about you?
